Thursday, June 30, 2011

The Art of Cute and Fun

Cuteness it's taking over the world. At least when we talk about art. For the first time ever, art is being appreciated not only for weirdness, abstractness, originality, historical value or oldness; but also for it's sweetness.

The artists I'll show you ahead are the masters of cute. You might appreciate or not, they are still rocking the contemporary art.

Jeff Koons

If you didn't know Jeff Koons, you are possible not a person into art. I know that because basically it's impossible to appreciate art and frequently visit museums and never hear about the extravagant artist.

Born in New York city, Jeff Koons is one of the highest paid artists in the world right now and holds the record of highest auction price for a work by a living artist. His paintings and sculptures are commercially friendly and has been converted into ships, BMW's and garden dogs made of flowers.

So much success does not make everybody happy. Some critics affirm that his work is worthless and fruit of only self-promotion.

In the end, nothing takes away the fact that he is one of the most successful, controversial and talked about artists of nowadays. You can like it or not, but not ignore it.

Romero Britto

In the same steps as Koons, Brazilian born artist Romero Britto makes some sweet and commercially successful art pieces that, although it has been acclaimed by many important pop idols such as Gisele Bundchen and Michael Jackson, has been frequently harshly criticized by art specialist.

His art already became propaganda for BMW, Apple, Pepsi, the Swiss Bank, Disney and the list goes on. He also made the logo for the program of saving victims of the Katrina Hurricane and the Haiti Earthquake.

Unfortunately just recently one of his sculptures in Miami (where he lives at the moment) have been vandalized with the words "not art". Many artists in the world have not been understood by art critics of their time.

Romero Britto's art is unique for it's intention to bring a beautiful and magic moment into people's everyday life.

Takashi Murakami

Japanese artist Takashi Murakami have no creative bounds. His work is frequently compared to Andy Warhol's for bringing the low art into the high art. He transforms cartoons, manga, sexual fetishism and videogame into pieces of unique sculptures and paintings. His latest exhibition happening right now at the Gagosian Gallery in London has been a buzz for it's implied criticism to Japanese society and also for it's free samples of his Big Box PKo2.

Murakami's work was reported by the Artnews magazine in 2003 as one of the most desired pieces of contemporary art. His art, likewise to the artists mentioned before, also became commercial products such as Louis Vuitton limited edition bags. He also created the design on the cover of Kanye's West album Graduation.

Murakami's art can be many times also misunderstood and has been called brash and bizarre by the traditional art critics. That does not seem to affect the artist that replied "When someone scores a goal, someone is going to be unhappy".

From the artists I mentioned today, Murakami is my favorite.

What about you? Are you ready to the neo pop and art of cute? ;)

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